Audiences generally follow a brand’s social media account for a few reasons like discounts & offers or product research. If you need ideas on how to post, those are generally good starting points.
But having a social media user aware of your bar or your drinks won’t smash the competition alone. How do you convert them into a paying customer? You need them to show up and order drinks! This is why it’s important to make it easy for them to do so.
It’s important to make sure that social media posts let them know where to go. They need something actionable.
This means you can add a link to your content that leads to a landing page that gives more useful information to the customer to help educate them on why your bar or restaurant is a great place to go tonight or a special offer.
Links and a call to action significantly increase your chances of converting a prospect into a regular.