Captain Ahab had a heck of a time recruiting sailors for whale hunting once they knew he had a death wish. If only he had Hammer and Nail’s ad management.
Google Pay-per-click Advertising
Facebook Advertising
How can I excite an immediate influx of boater leads as the summer season arrives?
This is a common question for marina managers seeking marketing tactics with immediate visible results. While other services apply an approach of foundational gradual growth, a targeted Google Ads or Facebook Ads campaign takes the service that you want to promote, gives it ten shots of keyword-induced caffeine, and says, “Go get ‘em.”
Our approach to ads management is one of analysis and transparency. We pour multiple forms of strategy and testing into a campaign and then tighten focus as the results come in. During the campaign, we provide the client with a weekly updated lead tracking sheet. We track how the leads are coming in and where they direct their queries. We assess estimated lead values, so you can see the return on your marketing dollars.
Our campaigns have brought in between 0.5 and five leads per day, and we strive to bring in results that will have you thinking about building a new set of docks.
Recommended timeline: Clients begin to see leads come in almost immediately, but we recommend three or six-month campaigns to optimize the campaigns as they progress and to maximize leads for the entire peak boating season. Six months of ad management is included with the Enterprise Plan. This is a month-to-month service at its core, and campaigns can be canceled anytime with two weeks notice.
What does it cost? $1,500 per month plus a $1,500 minimum monthly ad spend for Google Ads management, or a $200 minimum monthly ad spend for Facebook.
What you can expect:
- 100% of Google Ads or Facebook Ads account management for your business
- A dedicated account manager who is a Google Ads-certified digital marketing specialist
- A briefing on the goals (more leads, sales, branding, etc.)
- We support ad spends up to $5,000 per month
- Complete setup of new campaigns or re-structure and optimization of existing campaigns
- Full geo and demographic targeting and setup
- Geographical targets (if needed for multiple locations)
- Ad creation and copy
- A detailed monthly report
- A leads tracking sheet updated weekly
What we need from you
- Your priorities for targeted services and location areas
- Access to your business’s Google and/or Facebook Ads account
- Your monthly ad spend budget
- You must have a Business Manager Account with Facebook before a Facebook Ads campaign can be purchased.
- Facebook Page administrative access
- Facebook Ad administrative account access
- The daily budget will be paid by the client.
- A credit card that is attached to the Business Manager Account
Want a sample without buying the whole package?
Enter your email and we’ll send you a free marina marketing guide to help you with some basic best practices for marine marketing.
Interested in working with us?
Frequently Asked Questions
How long does it take for my Google or Facebook Ads campaign to go live?
Your campaign is guaranteed to be live within the first month. We can’t quote an exact time for it to be up and running, as it depends on our waitlist, but it’s usually within 12 to 15 business days from when we receive your information.
Is there a setup fee?
What you’re quoted is what you pay each month, nothing more. You are responsible for your ad budget.
Is there a minimum budget I should have for this service?
An ad spend budget of at least $1,500 is recommended for Google Ads. That equates to about $50 per day based on one month of advertising. A minimum ad spend of $200 per month is required for Facebook Ads, and a minimum of $300 monthly is recommended. For some businesses, a recommended minimum budget is lower or higher. We can quote minimum budgets for your specific business on request.
Do you handle all the tracking and optimization?
Yes, we’ll use several tracking and analytics tools to ensure we’re measuring the success of your Google Ads campaign.
Do I get to see/approve the ads before they go live?
If you wish, you may see and approve all text or image ads before going live. We typically will have creative license to create the ads, ad copy, and image ads, yet of course, all ads will be in line with your goals and business. Approval will only be if requested, as it would otherwise slow down the process.
What certifications do you have?
Your digital marketing specialist will be Google Ads certified and experienced.
Does this include creation of a landing page?
No, it doesn’t include landing page creation. We do recommend creating landing pages to increase conversions for your Google Ads campaign.
Is it possible to see results the first month or should I be ready for more than one month to give it a fair shot?
Pay Per Click (PPC) is an ongoing service that requires time, data, and optimizations to get it well-oiled. While the services are month to month, we ask that clients give at least 90 days to allow us to grow and optimize the campaigns. Clients can expect to see traffic and “results” within the first 30 days. The “results” (leads or sales) will only improve over time. It’s very common to turn on a PPC campaign and see leads come in the same day!
FROM OUR BLOG
The Sea Tow Foundation awards Hammer and Nail with a 2025 National Boater Safety Award
Sea Tow Foundation honors Hammer and Nail Marketing with the 2025 National Boater Safety Award at IBEX Tampa for the “Boater Safety Is Good Business” campaign.
Granbury’s Stumpy’s Lakeside Grill earns Honorable Mention in Marinalife’s 2024 Reader’s Choice Awards
VIP Marinas Group’s Stumpy’s Lakeside Grill was awarded an “Honorable Mention” in the 2024 Marinalife Reader’s Choice Awards for “Best Dockside Bar” by Marinalife.