Our Marina Marketing Services
Because you don’t need a peg leg and chest of doubloons to command your waterfront.
(But hey, it can’t hurt your branding)
We’ll bring you leads – you run your marina.
That’s the baseline, right? You want to see a steady stream of emails, texts, and calls asking about your services so you can focus on the actual services. Every marina or marine industry business needs a sound marketing plan.
We’ll put one together for you.
Our approach is one of transparent and collaborative support – we help a marina or marine industry business assess where they have gaps, and then offer creative solutions from the toolbox. We work well as a complementary function to existing in-house marketing teams, or as the driving force behind a fully developed campaign package.
Our team’s skill sets blend the creative with the analytical. Data-driven campaigns, voice-driven narratives. Visuals that tell your story, and stories that make you visible. We are a nimble, hands-on team ready to amplify the essence of your marine business.
Our recommendation for a base marine marketing plan
Website
Lead tracking
SEO
Social Media Marketing
Pay-per-click ads
Newsletter management
The Hammer and Nail Enterprise Plan
Hammer and Nail’s comprehensive baseline plan is designed for the marine business that wants all boats rising to high tide. The monthly deliverables for our six-month plan:
Leads tracking updated weekly
Six months of local SEO building backlinks, citations, custom-tailored web pages, and addressing NAP listings, web optimizations, and onsite copy audits
Ads management with $1,500 ad spend
Ten to 12 short-form content pieces per month (for social media)
Two long-form videos per month
One 600 to 1,000-word newsletter per month
Want a sample without buying the whole package?
Enter your email and we’ll send you a free marina marketing guide to help you with some basic best practices for marine marketing.
A la Carte Services
The marine businesses we work with often bring ample strengths to the table, but need a microphone. They’ve got a great boat rental service, but their domain authority is weak. They’re great at social media, but need help writing a newsletter.
Each service is available individually. Some require a certain time investment (AKA Google ads or email marketing) while others can be utilized as needed. Click on a service to view service specifics, recommended timelines, and case study demonstrations of previous work.
Custom and Semi-custom Website Design
Your website is the single most effective piece of marketing content in the modern era and first impressions count. All of our websites are designed to current web standards and compatible with mobile, tablet, and desktop.
Maintenance & Support
An unlimited website support option. We maintain your site on a monthly retainer with oversight that includes technical fixes, security scans, and plugin updates. Save time by letting us remove and add content for you. Design updates include logo, text, color, and image changes.
Video Production & Photography
We’ve worked with Universal, Disney+, Netflix, and many other major studios to provide production services on projects like The Iron Claw, Rebel Ridge, and Where the Crawdads Sing. Our photography arsenal is equipped with the latest gear and time-tested techniques from a crew passionate about their craft. We provide projects that range from strategically lighted video content that captures your marina as a truly beautiful destination, to dynamic local storytelling (think the history of your local lighthouse) with Hammer and Nail’s video production imprint, Media Captains.
Virtual Tour Shoots
Virtual tours came into the spotlight during the peak of the nationwide COVID-19 shutdown. With restrictions on in-person activities like house showings, parties, school gatherings, and group meetings, people began seeking alternatives to traditional in-person showcases. This marked the rise of video content and 360-degree virtual tours. Our immersive virtual tours are a powerful tool for savvy managers who see the power in a captivating visual presence.
Local Search Engine Optimization (SEO)
We believe in building on solid foundations. That’s why our local SEO package is designed around a strict foundational program before moving on to any of our more advanced techniques. The centerpiece of SEO is a language-optimized, current, and technically sound website. We care for it by addressing technical issues, UX design, and content. When your site is in a good place we improve visibility with your Google Business Profile, citation and directory management, link-building strategies, marine-specific profile building, and content development.
Ad Management
Use Google Adwords, Facebook ads, or other forms of PPC to drive traffic, leads, and sales for your business. Have you tried using these tools yourself and your just not quite getting the results you were looking for? Let’s team up and get the most powerful marketing tools available to work for you. We do 100% of the ads work.
Email Marketing
Colloquially known as “your newsletter,” email marketing is an effective digital marketing strategy to develop relationships, promote your brand, and increase sales. We can help you define your audience, build an email list, and optimize your emails for the highest open rates and click-through rates. A common approach is that we will design and execute a one-year monthly newsletter plan for your niche audience. The intangible benefit is an artfully written voice for your marine business’s news, events, and personality: the engagement with your boating community.
Social Media Marketing and Management
Growing a social media following is a must these days, but unless you’re Oprah, it’s going to take a lot of work. Our social media management and creative content production structure is designed specifically for busy companies that want to grow their brand and leads through Facebook, Instagram, Twitter, and YouTube with minimal effort on your part.
Review Funnel System
No other piece of content marketing is more powerful than the user-generated business review. It’s like the power of a Roman crowd in a gladiator arena. Reputation management is historically unpredictable and scattered across multiple platforms. But with our Review Management System, you’ll have a system that provides a review funnel page, drives positive customer reviews, and directs negative reviews toward the management team. Our team is always on a retainer standby to respond to reviews based on your preference.
LinkedIn Management
LinkedIn is one of the largest professional networks, with over 500 million users. Using our LinkedIn Management services will help you maximize your impact on LinkedIn, as a company or an individual. We send requests to connect, post valuable articles, and generate leads – very specific individuals, the decision-makers at companies that you need to speak with.
Want to see how we’ve done it before?
Each case study expresses a previous campaign that fostered client growth.
Want to discuss how we’ll do it for you? We’d love to hear from you.
Our Clients
A few of our current and previous marketing partners
“Sam and his team were responsive and interested in helping us meet our business objectives. The design of our website started with a consultative call about our preferences and advice on best practices in design considerations. We are thrilled with the final product and the ongoing support from Hammer & Nail.”
Frequently Asked Questions
How much of a budget should I set aside for this?
We operate with a suggested guideline that a marine business should spend three to five percent of gross revenue on marketing. At this level, the business crosses the threshold where it sees an impactful return on investment. However, the budget should be assessed individually based on your current growth goals.
What are the specific costs?
Hammer and Nail’s packaged “Enterprise Plan” operates on a six-month commitment that comes out to $8,000 per month. Businesses can increase or decrease monthly marketing costs by shortening or expanding their contract. Our “a la carte” services each carry individual monthly flat fees. We provide transparent flat fees for virtual tour production services, and businesses that request a more involved commercial shoot would receive a custom quote.
How will you show me the return on investment?
We use several tools to track leads as they happen, then filter the leads, qualify them, document them with estimated values, and deliver them to the client. The leads influx is based on services utilized. Our ads campaigns have ranged from 0.5 to five leads per day based on factors like location, services targeted, and time of year.
For a service like SEO, we also track your improved rankings for targeted keywords, average Google position for keywords, and domain authority. For videos and social media, we track views, impressions, and engagement.
All of these metrics are targeted to funnel visibility into leads and leads into conversions.
What if I want to bring marketing in-house?
Do it if it feels right! In fact, we wrote an entire article about the pros and cons of using a CMO, or an agency, or doing it yourself.
Oftentimes an in-house marketing officer requires freelancers to juggle copy, website maintenance and design, video production, and so forth. That’s where we can serve in a complementary function, especially if the business needs original blog posts, feature articles, newsletters, high-end on-location video production, or a targeted ads campaign to put your marketing team over the top.
We work with your needs.