{"id":839,"date":"2017-06-15T21:22:50","date_gmt":"2017-06-15T21:22:50","guid":{"rendered":"http:\/\/hammerandnailm.wpengine.com\/?page_id=839"},"modified":"2020-09-15T19:27:33","modified_gmt":"2020-09-15T19:27:33","slug":"bar-marketing-tips","status":"publish","type":"page","link":"https:\/\/hammerandnailmarketing.com\/bar-marketing-tips\/","title":{"rendered":"Bar and Restaurant Marketing Tips"},"content":{"rendered":"[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Section” _builder_version=”3.22″][et_pb_fullwidth_header title=”TURN SOCIAL MEDIA LIKES INTO DRINK ORDERS” subhead=”Bar, Grill, & Brewery Social Media Marketing Advice by Hammer & Nail” text_orientation=”center” header_fullscreen=”on” header_scroll_down=”on” scroll_down_icon=”%%0%%” background_overlay_color=”rgba(0,0,0,0.37)” logo_image_url=”https:\/\/hammerandnailmarketing.com\/wp-content\/uploads\/2017\/06\/amp-3.png” content_max_width=”none” admin_label=”Fullwidth Header” _builder_version=”4.5.1″ 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We \u201cmint\u201d (see the bartending pun there?) it when we said focus on your employees. Instead of focusing on the baseball games and gifs (most Facebook savy customers will find that info somewhere else), try a more personable approach. Your employees are your strongest asset and are unique to your place, so why not show them off?A few ideas could include posting a quick bio about one of your bartenders. Or if you want to take it a step further, share a video of your most popular bartender showing off their skills making an original drink.\u00a0<\/p>\n

A few ideas could include posting a quick bio about one of your bartenders. Or if you want to take it a step further, share a video of your most popular bartender showing off their skills making an original drink. Don\u2019t worry too much about the production value. The content is key, but here are some tips on filming on your mobile phone<\/a><\/span> to help build your confidence.<\/p>\n

If you want to keep it simple, just posting a picture of who\u2019s working behind the bar for this afternoon\u2019s happy hour will do.<\/p>\n[\/et_pb_slide][et_pb_slide heading=”TIP #2 Consistent Branding and Content” image=”https:\/\/hammerandnailmarketing.com\/wp-content\/uploads\/2017\/06\/splash.png” use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”4.5.1″ header_font=”||||” header_font_size=”30″ body_font=”||||” body_font_size=”15″ body_line_height=”1.3em” background_color=”#1c1c1c” button_icon_placement=”right” button_on_hover=”on” header_font_size_tablet=”30″ header_font_size_phone=”30″ body_font_size_tablet=”15″ body_font_size_phone=”15″ body_line_height_tablet=”1.3em” body_line_height_phone=”1.3em” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]\n

While making a splash with your marketing tactics, it\u2019s also important to be authentic. Show your brand\u2019s personality via social media. That means if you\u2019re the kind of place that has leather couches and smoking jackets you probably should NOT be posting a bunch of cute kitties DJ\u2019ing pizza gifs and memes of Boromir from Lord of the Rings saying \u201cOne does not simply go for drinks after work\u201d to your page. You might want to consider posting cocktail recipes or sharing the latest top-shelf addition to the collection.<\/p>\n

Consistent branding is essential to any marketing effort. You don\u2019t want to confuse your clientele. Before posting anything to your social media accounts, ask yourself \u201cis this right for the kind of place we are?\u201d<\/p>\n[\/et_pb_slide][et_pb_slide heading=”TIP #3 Always Give Them Somewhere To Go” image=”https:\/\/hammerandnailmarketing.com\/wp-content\/uploads\/2017\/06\/hammer.png” use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”4.5.1″ header_font=”||||” header_font_size=”30″ body_font=”||||” body_font_size=”15″ body_line_height=”1.3em” background_color=”#1c1c1c” button_icon_placement=”right” button_on_hover=”on” header_font_size_tablet=”30″ header_font_size_phone=”30″ body_font_size_tablet=”15″ body_font_size_phone=”15″ body_line_height_tablet=”1.3em” body_line_height_phone=”1.3em” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]\n

Audiences generally follow a brand\u2019s social media account for a few reasons like discounts & offers or product research. If you need ideas on how to post, those are generally good starting points.<\/p>\n

But having a social media user aware of your bar or your drinks won\u2019t smash the competition alone. How do you convert them into a paying customer? You need them to show up and order drinks! This is why it\u2019s important to make it easy for them to do so.<\/p>\n

It\u2019s important to make sure that social media posts let them know where to go. They need something actionable.<\/p>\n

This means you can add a link to your content that leads to a landing page that gives more useful information to the customer to help educate them on why your bar or restaurant is a great place to go tonight or a special offer.<\/p>\n

Links and a call to action significantly increase your chances of converting a prospect into a regular.<\/p>\n[\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ inner_shadow=”on” admin_label=”section” _builder_version=”3.22″ background_color=”#1c1c1c” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_button button_url=”http:\/\/eepurl.com\/cSGgNf” button_text=”WANT MORE TIPS?” button_alignment=”center” admin_label=”Button” _builder_version=”3.16″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#1c1c1c” button_border_width=”2″ button_border_color=”#ffffff” button_icon=”%%151%%” button_text_color_hover=”#000000″ button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#000000″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”] [\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/hammerandnailmarketing.com\/get-in-touch\/” button_text=”PARTNER WITH US” button_alignment=”center” admin_label=”Button” _builder_version=”3.16″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#1c1c1c” button_border_width=”2″ button_border_color=”#ffffff” button_icon=”%%141%%” button_icon_placement=”left” button_text_color_hover=”#000000″ button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#000000″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”] [\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n<\/span>","protected":false},"excerpt":{"rendered":"

We \u201cmint\u201d (see the bartending pun there?) it when we said focus on your employees. Instead of focusing on the baseball games and gifs (most Facebook savy customers will find that info somewhere else), try a more personable approach. Your employees are your strongest asset and are unique to your place, so why not show […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"yoast_head":"\nBar and Restaurant Marketing Tips - Hammer & Nail Marketing<\/title>\n<meta name=\"description\" content=\"Check out our social media marketing and management tips for service industry, bars and restaurants, and other digital marketing growth tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hammerandnailmarketing.com\/bar-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bar and Restaurant Marketing Tips - 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