![\"Google](\"https:\/\/hammerandnailmarketing.com\/wp-content\/uploads\/2017\/08\/blog-seo.jpg\")
<\/p>\nThis involves no payment and highlights that content is king. This will be a reoccurring theme in this article.<\/span><\/p>\n To Simplify it, search engines are like librarians. They have a gazillion \u201cbooks\u201d across the internet and people ask them about where to find information on wolverine\u2019s children all too frequently. So they know exactly where to information on <\/span>Raze Darkholme<\/span><\/a>, son of Wolverine and Mystique, and his siblings. <\/span><\/p>\n Google has published a <\/span>Search Engine Optimization Guide<\/span><\/a> that covers the basic tips and tricks on how to increase rankings and get listed.\u00a0<\/span><\/p>\n Each search engine has it\u2019s own algorithms and systems for processing data and spitting out results to the search inquirer. The key to higher ranking is knowing what they are looking for. This is search engine optimization. SEO, is making sure you have the right content in your articles that the engines are looking for.<\/span> The algorithm that search engines use is very complicated, but we can carve out a few details to use to our advantage.<\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n You must be thinking, \u201cthanks for the explanation, but now what?\u201d Here are a few actionable steps to get started with SEO:<\/span><\/p>\n <\/span><\/p>\n Yay! Now you have a better understanding of what SEO is and how to use it to your advantage. I can already tell you\u2019re becoming better at marketing your own business. I\u2019m a small business owner and had to learn all these concepts the hard way. <\/span><\/p>\n If you\u2019d like more information on how to better market your business in the digital age, please signup for our newsletter here<\/a>. <\/span><\/p>\n Congrats, you\u2019re that much closer to world domination!<\/span><\/p>\n[\/et_pb_text][et_pb_code _builder_version=”4.16″ custom_css_main_element=”padding: 1em 2%;||border-bottom: 1px solid #dee0e1;||border-top: 1px solid #dee0e1;” global_colors_info=”{}”]
\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]Remember\u2026 No one clicks on the second page of search results unless they are really desperate\u2026\u00a0<\/span><\/p>\n![\"second](\"https:\/\/hammerandnailmarketing.com\/wp-content\/uploads\/2017\/08\/google-desprate.jpg\")
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\n[\/et_pb_text][et_pb_text admin_label=”Blog Body” _builder_version=”4.21.0″ text_text_color=”#0f0f0f” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]\nHOW TO USE SEO<\/span><\/h1>\n
OPTIMIZE YOUR CONTENT WITH THESE TIPS<\/span><\/h2>\n
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STRUCTURE<\/span><\/h2>\n
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DOWN TO THE BONES, HTML<\/span><\/h2>\n
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NEXT STEPS WITH SEO<\/span><\/h2>\n
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If you find this information useful, please signup for our newsletter<\/h1>\n[\/et_pb_text][et_pb_text admin_label=”news letter” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n
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