What can a proper review funnel do for my marina’s review ratings?
Customers Check Reviews
What does a customer do before they go anywhere? They go straight to the reviews. Before dining or shopping, A PowerReviews marketing survey (among others with similar results) found that 99.9 percent of its participants use customer reviews when they’re shopping online.
People Trust Reviews
A 2024 BrightLocal consumer survey found that 50 percent of all participants in 2024 trusted online reviews as much as they would trust recommendations from friends and family.
Reviews Are Influential
The same BrightLocal analysis found that “88% of consumers would use a business that replies to all of its reviews, compared to just 47% who would use a business that doesn’t respond to reviews at all.”
How It Works
Step One
Drive customers to the conversion funnel that routes them to the review sites you care the most about.
Step Two
Turn up the volume and quality by automatically asking, reminding, and guiding happy customers through the process of completing a review.
Step Three
Second chances are rare in life. We can help guide unhappy customers through a service recovery program and hopefully turn them into happy clients.
Step Four
Check out your results with monthly reporting to show how your reputation has been improving. We also include actionable insights.
Step Five
Automatically stream those good reviews straight to your website. We recommend adding a distinct “Review” page to your site, posting a QR code in your ship store or office, and letting customers post reviews as they experience your business.
Interested In Working With Us?
FROM OUR BLOG
Hammer and Nail educates at the 2025 Docks Expo on newsletter and social media best practices
Hammer & Nail Marketing hit the stage at the 2025 Docks Expo in Nashville with practical, beginner-friendly newsletter and social media tips, plus a PowerPoint packed with Muppet references and hilariously bad “don’t do this” examples. If your marina’s website is its digital face, this session was all about giving your marketing a stronger, clearer voice.
The Sea Tow Foundation awards Hammer and Nail with a 2025 National Boater Safety Award
Sea Tow Foundation honors Hammer and Nail Marketing with the 2025 National Boater Safety Award at IBEX Tampa for the “Boater Safety Is Good Business” campaign.