The Jaws shark could have made a killing on influencer collaborations with some proper social media management. Instead it just made a killing.
Social Media Marketing
What is social media marketing and why do you need it?
Social media is an immense opportunity for lead generation and brand-building, but business owners can’t curate content like factories.
Doing it the right way is time-consuming. It’s basically a full-time job, and we know that isn’t always something marina owners have time for.
We offer a solution that lets you check the “done” box on your social media marketing and management.
Social Media Marketing Case Study
Kreepy Kustomz
Kreepy Kustomz is an ultra-niche clothing brand that custom designs your favorite sneaker into an artistic, bangin’ mural for your feet.
The Challenge
Grow a social media presence from scratch in time for Halloween.
The Outcomes
Kreepy Kustomz posted for the first time on September 6, 2024. By October 20, 2024, its Instagram account had grown to over 1,300 followers.
Recommended timeline:
This is a month-to-month service and you can cancel anytime with a two-week notice. We offer six months of social media management in the Enterprise Plan, and offer reduced costs for an extended agreement period.
What does it cost?
$900 per month, or $1,500 monthly with social media management included.
What you can expect:
- Social media design for aesthetic and brand tone
- Creative copywriting for captions, blurbs, and video content
- Video and photo editing
- We deliver all of the creative assets and the client decides where and how to publish them.
What we need from you:
- A vision of your creative content goals. If you have no idea, we’ll develop content that represents your tone, community, region, and brand positioning.
Social Media Management
What is social media management and what does it provide your business?
You don’t want to worry about content calendars, posting schedules, hashtags, and weird direct messages from the guy who keeps asking if it’s okay to keep his pet python at the marina. We get it. That’s why we’re here.
What you can expect:
- Social Media Management for one account
- A dedicated social media account manager for Facebook or Instagram
- Maintenance of spam and flagging priority messages (like leads) for you
- Ability to view and request edits to content prior to posting
- Two posts published per week or 10 to 12 pieces of content per month with the Enterprise Plan
- Weekly responses to messages and posts, flag inappropriate comments (when applicable)
- Suggestions for profile optimization (if necessary)
- Engagement and analytics report, once monthly
- Unlimited email support (responses are typically within one to two business days)
What we need from you:
- Access to social media accounts
- A quick questionnaire to help us match your brand’s voice and develop a social calendar to establish types of posts and topics
- All the videos, images, and stories you can think of! We’ll set up a shared folder with you where you and your staff can upload content ideas anytime you’d like.
Want a sample without buying the whole package?
Enter your email and we’ll send you a free marina marketing guide to help you with some basic best practices for marine marketing.
What our clients say
Between acting and my music career my schedule can get pretty crazy, I realized I needed help when it came to marketing my personal brand. The Hammer & Nail Marketing team did a fantastic job. When I started work with Hammer & Nail, I started seeing gains and engagement immediately. I recommend these guys for anyone looking to grow their social media audience.
The Hammer & Nail Marketing team did a fantastic job helping me build my Instagram following! For three years I have been releasing a weekly web series. All my promotion is done on social media. I do my best to keep up an online presence and grow my audience, but with filming, auditions, work, and college it’s tough putting enough time in to see results. Now even on my busiest days when I have no time to post, my phone is still blowing up with Instagram activity thanks to Hammer & Nail! If you’re an actor/musician/creator looking to grow your social media audience, focus on your craft and let Hammer & Nail take care of it.
Interested In Working With Us?
Frequently Asked Questions
What is the difference between social media management and social media marketing?
Social media marketing is the actual content designed for publication on the major social media platforms. We create it for you, deliver the assets, and you publish where and when you see fit.
Social media management means we actively oversee your accounts, maintain a content calendar, and filter the incoming engagement. We may manage content that you’ve already created but don’t want to worry about putting on social media, or we can manage the accounts as we design creative media for you.
What does my social media account manager do on a regular basis?
Post curated content, monitor your account, flag when needed, and notify you of your engagement on your social accounts.
What type of content will you be posting on my account?
A strategic balance of several types of content: educational, time-related, promotional, and entertaining posts that inspire interaction and qualitative feedback.
Is this for big businesses or startups?
All businesses need a strong social presence. We support businesses big and small by maintaining a consistent presence on social media.
What if I’m in the ______ market? Can you post specific ______ content?
Certain industries have special needs we can accommodate. For example, post listings for boat dealerships, or promotions for boat rentals. We can work with any type of client to execute their visions for their social media.
How soon will you be able to publish content after providing?
We work on a monthly content calendar that you will approve at the beginning of each month. The content you provide us will be published according to that calendar – unless there is an edit you want made.
The followers subscribing to my account – Are they real?
Yes, all new followers are 100% real and targeted. Some places online sell followers, and these are mostly farmed networks or fake accounts. That is not what we offer.
FROM OUR BLOG
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The 2024 Docks Expo and Marina Conference was a honeycomb of marine industry activity, and we captured a slice of it for you here.