THE BOARD

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Why Boat Marinas Should Be Using Marinas.com to Market Their Marina To Boaters

by | Advertising, best practices online, Blog, do it yourself, Marina Marketing, marketing, SEO

using marinas com for boat marina marketing

About Marinas.com

Marinas.com was established in 1996 as an online space for boaters to research marinas and exchange insights. Ever since, it has grown to be the world’s most extensive database of marine locations, with more than 80,000 marinas listed. Whether you’re looking for marinas, harbors, waterways, or any other marine location, you’ll find it here. Marinas.com has marinas listed from all 50 states, as well as from over 50 other countries. It provides detailed overviews and key inlets, with aerial navigation photographs. On marinas’ profiles, you’ll find genuine customer reviews that can help you plan your boating adventure and make the best possible decision when it comes to booking your next trip.

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Who Is Marinas.com for?

Did you know that analysts believe that in the first half of 2021 more and more people will turn to boating as a means of recreation and social distancing? For marina owners, now is the time to boost your online presence and get inquiries directly from customers.

As the world’s most extensive online marine directory, Marinas.com most likely already has your marina listed. However, it may not have the most accurate and up to date information and it’ll not manage reviews or engage with prospective boaters unless you or your marketing manager claim your listing. Don’t let your marina listing sit unclaimed, it’s an easy first step to start marketing your marina.

Once you claim your marina’s profile, you’ll be able to provide your customers with accurate information, upload photos, respond to reviews, and start engaging with boaters.

Why Should You Use Marinas.com to Promote Your Marina?

With Marinas.com, you can:

Showcase your marina – Upload photos and videos, add a link to your website, and ensure that the information available (working hours, phone number, etc.) is always up to date.

Get inquiries directly from customers – Use free marina marketing services to boost your profile and attract more prospective customers. With the right advertising tools, you can delight visitors and turn them into customers. Once you claim your profile, customers can use the “Reservation” button to request a reservation directly through your marina’s profile.

Connect with boaters – Respond to reviews either via a direct message or by leaving a public comment for all future visitors to read. This will help you engage with customers and earn their trust.

How to Claim Your Marina Profile on Marinas.com?

To claim your marina’s profile in Marinas.com, you should first fill out the sign up form. Agree to the Marinas.com Terms of Service & Privacy Policy, and create an account.

sign up marinas com

Search for your marina (you can also look for your marina on the map). Once you’re on your marina’s profile, you’ll see the “Unclaimed” link next to the name of your marina. Click on the link.

marinas.com - milton yacht club unclaimed marina

When on the “Claim” page, you should click on the “Claim” button. Someone from the Marinas.com team will call the phone number listed on the marina profile to verify you’re the real owner or representative of the marina. You’ll be prompted to enter the 6-digit number on the screen. If for any reason you cannot receive the call, you should get in touch with Marinas.com to help you update the information on your marina’s profile.

claim marina on marinas.com

Once you’ve successfully claimed your marina’s profile, you’ll be able to update the information, upload photos and videos, and respond to customer reviews. You can continue using free marina marketing services, or you can upgrade to access additional marketing services available to Premium and Platinum members only.

Free Marina Marketing Services & Upgrades

Once you sign up to Marinas.com, you can use your account free of charge to showcase your marina to potential customers and engage with them. You’ll be able to update the information on your marina’s profile, to customize one profile image and upload a video, as well as to respond to reviews and engage with the boater community. Every marina profile will also get the reservation button that prospective boaters can use to book their trips.

marinas.com reservation button

If you want to upgrade your marketing experience on Marinas.com, you can choose between Premium and Platinum marina marketing services. At the time of writing this article Premium marina marketing services are available for $149, while for the Platinum marina marketing services you’ll have to pay $249. Both these marketing services will bring your profile over 1,500 visits per year on Marinas.com. As a Premium user, you can customize up to 5 profile images, while Platinum users can customize up to 10. You’ll also be able to remove competitor marinas’ ads from your marina’s page as well as to place your marina’s ad on a competitor’s marina profile.

Platinum marketing services will bring you a prominent presence on Marinas.com. You’ll get a “Featured Marina” badge on your marina’s page, and your marina profile will be highlighted on the Marinas.com homepage, as well. You can create the custom “Call to Action” button, which will make it easier for you to convert visitors to customers. As a Platinum member, you’ll get analytics reports. You can get Platinum package included with Pro and Enterprise Dockwa plans.

What Are You Waiting for?

Now when you know how to use Marinas.com marketing tools to attract more visitors, delight boaters, and earn positive reviews from customers, there’s no reason why you shouldn’t claim your profile. Online presence is important and providing your visitors with accurate information, responding to feedback and engaging with customers will help you earn boaters trust. Not only they’ll make a reservation but they’ll return to you next time and encourage their friends to take a trip to your marina, as well. So, what are you waiting for?

Need help setting up your Marinas.com profile?

We can help with that. Hammer and Nail Marketing is a boutique marketing firm that specializes in helping small to mid sized marinas get noticed by boaters. If you’d like to focus operating your marina and not have to worry about marketing, get in touch with us. We’re boaters ourselves and come from operating a family run marina.

 

Other relevant information:

WHAT IS HAMMER & NAIL?

Hammer & Nail specializes in marina marketing. From small to mid sized marinas, we design custom, targeted strategies to help build and expand client bases.

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